In today’s fast-paced world, many individuals are overwhelmed by complex skincare routines and an abundance of disposable beauty tools. However, the VIC Cotton Company offers a refreshing option by promoting simplicity and intentionality in skincare. The brand has relaunched its signature VIC™ Exfoliating Cloth, a high-quality cleansing essential crafted in the Netherlands from 100% organic cotton. This cloth is designed to refine the fundamental act of washing your skin, elevating your daily routine.
The VIC brand has roots in post-war European textile craftsmanship, originating from a mill known for producing medical-grade cotton gauze. This heritage is reflected in the cloth’s unique weave, which strikes the perfect balance between durability and gentleness. It provides daily exfoliation without irritation, while also being resistant to buildup and quick drying between uses.
According to founder Ted Peterson, “VIC isn’t about adding more steps; it’s about enhancing the ones we already have.” The cloth integrates seamlessly into any cleansing routine, making it an essential item for those looking to simplify their skincare practices while enjoying a more effective cleaning experience.
Unlike synthetic alternatives, the VIC Exfoliating Cloth consists solely of natural cotton fibers. This allows it to breathe, absorb, and maintain its texture even after multiple uses. It serves multiple purposes—from facial cleansing to removing masks and treatments—and pairs well with oils and cleansers, all without reliance on plastics or gimmicky additives.
With a price tag of $20, the cloth exemplifies VIC’s commitment to quiet luxury: understated, intentionally designed, and durable. It is machine washable and highly reusable, fulfilling the increasing demand for sustainable beauty tools that value longevity over fleeting trends.
At the core of VIC’s mission is the Ida Impact Fund, created in memory of Peterson’s daughter. The fund supports leukemia and blood cancer research through annual donations, emphasizing the belief that meaningful impact doesn’t have to be loud.
Peterson summarizes the brand’s vision by stating, “This isn’t a reinvention of skincare; it’s a rediscovery—of materials, of care, and of simplicity done well.” The VIC Exfoliating Cloth is currently available at viccloth.com, marking a contemporary revival of a timeless European beauty essential, crafted with care and designed to withstand the test of time.
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