The Thai government is taking significant steps to address health concerns tied to sugar consumption in beverages. By calling on coffee chains to lower the sugar content in their drinks, the initiative aims to promote healthier choices among consumers and combat the alarming rise in sugar-related health issues.
BANGKOK(AP) — For many Thais, a meal doesn’t feel complete without an iced coffee or tea so sugary it could pass for dessert. The government, concerned about the health consequences, wants them to dial it back.
Starting Wednesday, nine major coffee chains across the country have pledged to cut the default sugar content in some of their drinks by half in a government initiative aimed at tackling excessive sugar consumption.
According to the Health Department, Thais consume an average of 21 teaspoons of sugar per day, more than three times the World Health Organization’s recommended limit of six teaspoons. Health officials warn that such high intake increases the risk of obesity, diabetes, and other diseases.
The initiative is the first significant step to change consumers’ sugar consumption behavior, said Amporn Benjaponpitak, the director general of the department.
Pakorn Tungkasereerak, the department’s deputy, said 2025 data show that about 45% of Thais aged 15 and older are obese, while 10% of the population has diabetes.
A survey by the Bureau of Nutrition found that a 22-ounce (650-milliliter) iced coffee contains an average of nine teaspoons of sugar, while a 10-ounce (300-milliliter) serving of bubble milk tea — an iced milk tea with tapioca pearls known as boba — can contain as much as 12 teaspoons.
Sirinya Kuiklang, an office worker, said she approves of the changes. She already orders her drinks at just 25% of the standard sugar level, but she is aware that many others consume too much sugar.
“It’s good for Thai people,” she said.
Another office worker, Porwares Tantikanpanit, said he has enjoyed his non-coffee beverages at their current sugar levels but is willing to adjust if shops reduce the sweetness.
However, putting the policy into practice may prove challenging. Officials have said each brand can apply the initiative as they see fit.
Some customers have expressed confusion in response to social media posts promoting the initiative, asking how to order drinks with the level of sweetness that they prefer. Several brands said that the reduction applies only to certain menu items.
Key Takeaways
- The Thai government has urged coffee chains to halve the sugar content in their beverages.
- Nine major coffee brands are participating in this initiative starting Wednesday.
- Thais currently consume an average of 21 teaspoons of sugar daily, surpassing WHO’s recommended limit.
- Health officials attribute high sugar intake to rising obesity and diabetes rates in the country.
- Consumer feedback indicates a mix of support and confusion regarding the new sugar levels.
FAQ
Will all coffee drinks be affected by the sugar reduction?
No, the reduction applies only to certain menu items as determined by each coffee chain.
What is the main goal of this initiative?
The initiative aims to reduce excessive sugar consumption among Thais and promote healthier beverage choices.
How are consumers reacting to the proposed changes?
Responses are varied, with some supporting the changes while others express confusion about ordering options.
What statistics are available on sugar consumption in Thailand?
On average, Thais consume 21 teaspoons of sugar daily, which is over three times the World Health Organization’s recommendation.
In conclusion, this initiative marks a crucial step towards promoting healthier beverage options in Thailand. As coffee chains implement these changes, consumer adaptation and cooperation will be essential for achieving lasting impacts on public health.
