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Interview with Make-Up Artist Shi Hejun on Anti-Conventional Beauty

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Embrace Your Uniqueness: A Journey into Bold Makeup with Shi Hejun

In the ever-evolving world of makeup artistry, few stand out quite like Shi Hejun, a Chinese makeup artist now based in Milan. Known for his avant-garde aesthetic, Shi shares his creations on Instagram under the handle @chicherdrink. His philosophy of beauty challenges conventional norms, making him a compelling figure in the contemporary beauty landscape. Let’s dive into Shi’s artistic journey and uncover his thoughts on makeup and self-expression.

Redefining Beauty

Shi describes his aesthetic in three words: cult, creepy, heretical. Rather than conforming to mainstream beauty standards, he seeks to explore sculptural beauty through an innovative and personal creative process.

Starting Out: Shi’s foray into makeup didn’t come from formal training or a clear career path. After completing his degree in fashion business, a spontaneous opportunity allowed him to design makeup for a friend’s editorial project. That experience ignited his passion and revealed the magic of self-expression through makeup.

The Creative Process

Shi believes that creating makeup is an incredibly personal and exclusive act. “It’s like meeting someone on a dating app; the outcome is always a surprise,” he explains. Inspiration often strikes unexpectedly, and when an idea crystallizes, the execution unfolds effortlessly.

Sources of Inspiration: While Shi doesn’t draw from one specific medium, he finds great influence in cult films, particularly those by Alejandro Jodorowsky. These unconventional works enable him to craft a unique language that resonates with his chosen audience, even if it’s a niche one.

The Freedom to Feel

When asked about the message behind his looks, Shi emphasizes freedom of interpretation: “I allow people to feel whatever they want. Beauty today needs to be critically examined, and I’m glad that dialogue is happening.”

Trends and Personal Favorites: Although he embraces diversity in beauty, Shi expresses discomfort with trends like double eyelid tape, which can perpetuate narrow beauty standards. Instead, he champions the individuality and personal touch that artists contribute to their work.

Essential Tools for Artists

For aspiring makeup artists, Shi recommends a reliable foundation. He swears by the M.A.C full coverage foundation palette, which offers a versatile range of shades that blend seamlessly.

Advice for Future Artists

To anyone feeling disconnected from traditional beauty standards, Shi shares vital advice: “Listen to your heart and embrace your own style of makeup. Without a professional background, I’ve never been bound by established norms. Don’t hesitate to deconstruct conventional techniques and integrate your own creative approach.”

Conclusion

Shi Hejun’s journey showcases the beauty of self-discovery and the power of individuality in the arts. Whether you’re a budding makeup artist or an enthusiast, remember that authenticity can often lead to the most innovative and memorable expressions of creativity. Embrace your unique perspective and let it guide you in your artistic endeavors.


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