Amped Fitness Expands Pilates Offerings Beyond Boutique Studios
The fitness landscape is evolving, with many big-box gym operators embracing popular trends that were once confined to boutique studios. Amped Fitness is the latest brand to integrate a reformer-based Pilates modality at its new facility in Columbus, Ohio, responding to the growing enthusiasm for this fitness style.
Under the banner of Aura Pilates, Amped Fitness aims to provide a comprehensive fitness experience that emphasizes strength, mobility, and core control. This innovative offering is tailored to meet the demands of individuals seeking to enhance their physical wellness.
“This opening holds a special significance for us,” stated Travis LaBazzo, CEO of Amped Fitness. “By introducing reformer Pilates in our gyms, we are not only diversifying our offerings but also setting a new benchmark in the high-value low-price (HVLP) segment. We are excited to pioneer this concept in Columbus.”
Alongside Aura Pilates, Amped Fitness is unveiling a unique concept called Lunar Escape—a themed recovery room designed to help members relax, stretch, and recharge. This initiative reflects a broader trend where gyms are creating dedicated spaces that encourage restorative practices alongside traditional workouts.
Amped Fitness joins other notable HVLP brands, such as Crunch Fitness and 24 Hour Fitness, in expanding their fitness portfolios to include boutique experiences within a big-box setup. For instance, Crunch Fitness is set to launch its own reformer Pilates studio in McKinney, Texas, at a new 40,000 square-foot facility that will feature a specialized studio equipped with multiple reformer machines.
Furthermore, 24 Hour Fitness recently rolled out its Reformer24 pilot program in Southern California, offering both in-studio and virtual Pilates sessions to its members. This hybrid model reflects a commitment to making Pilates more accessible and affordable for a broader audience.
As Amped Fitness explores these fresh offerings, the brand is also advancing its growth across the United States. Recently backed by an investment from Princeton Equity Group, Amped plans to open its second Arizona location in Mesa, boasting 54,000 square feet—marking it as their largest facility to date.
Conclusion
The integration of Pilates reformer studios into big-box gyms like Amped Fitness marks a significant shift in the fitness industry. This trend not only makes boutique-style workouts more accessible but also encourages gym-goers to explore diverse fitness offerings that enhance overall well-being. Whether you’re an experienced Pilates enthusiast or new to the practice, these developments present exciting opportunities to elevate your fitness journey.
