In an exciting development for the film and television industry, Amazon plans to start testing a range of artificial intelligence (AI) tools in March 2026. This initiative marks the company’s transition from internal technology development to limited external trials.
Last year, Amazon MGM Studios launched a specialized AI Studio, aiming to create proprietary tools that enhance production workflows. The focus is on key areas such as ensuring character consistency across scenes, as well as optimizing pre-production and post-production tasks.
A recent report from Reuters indicates that these innovative tools are now ready for a closed beta phase, with select industry partners invited to participate starting in March. Amazon anticipates releasing initial results from this program by May, although further details about the tools and their applications remain undisclosed.
The AI Studio has collaborated with a select group of industry professionals, including visual effects artist and director Robert Stromberg, actor and producer Kunal Nayyar, and former Pixar animator Colin Brady. This collaboration aims to explore how AI can be seamlessly integrated into creative workflows, supported by Amazon Web Services and collaborations with various large language model (LLM) providers, according to the Reuters report.
In a prior interview with Wire, Amazon cited its biblical drama series “House of David” as a case study, highlighting that the second season incorporated over 300 AI-generated shots.
The growing incorporation of AI in Hollywood has sparked a lively debate within the industry. Concerns regarding its potential impact on employment, creative integrity, and the future of filmmaking are at the forefront of discussions. Other major studios and streaming services are also venturing into similar technologies; for instance, Netflix recently revealed that generative AI was used to create a building collapse scene in its series The Eternaut.
