50 Must-Have Beauty Products from Amazon

This styling cream from Moroccanoil is one of my favorites. It smells like the rest of the brand’s lineup (i.e., light and fresh) and does a great job for creating slicked-back looks, refreshing my ends or styling after the shower. My partner even uses it to tame his hair after he showers for a frizz-free look. — Ellen McAlpine, updates writer

I was told by a makeup artist that as you get older you should ditch powder blush for liquid blush and highlighter, and she was so right. Charlotte Tilbury’s light wand combines a soft tint with a subtle sheen that really highlights cheekbones and elevates the face upwards for a more youthful look. — Rachel Quigley, managing editor

Nothing gives my skin better instant results than this Drunk Elephant mask. It’s an intense AHA- and BHA-powered treatment, but it leaves my skin looking noticeably brighter and more even. It also helps my post-inflammatory hyperpigmentation spots heal quicker, and I especially notice an improvement in my skin’s overall texture in the days following treatment. I truly count down the days until I get to use this mask, which, in my book, is the sign of a great beauty product. Though it’s pricey, two small pumps is all you need to get the job done, and with once-weekly application, I can make a whole bottle last at least a year if I swipe down to the very last drop. — Jillian Tracy, associate editor

I’ve become addicted to this product after testing it for our hand cream guide last year. Unlike other hand creams I’ve tried, the texture of this lotion is more liquidy than creamy, which allows it to soak into my skin more easily. The best part? No greasy feel is left over afterward. — Chelsea Stone, editorial director

This Tarte lip gloss hydrates my lips while giving them a fuller look. Although it makes my lips look shiny, the formula is nonsticky, which I love. The brand has subtle shades that make them perfect for everyday wear. — Rachel Quigley, managing editor

I wear this Urban Decay eyeliner almost every day. The formula really does glide on, letting me tightline my eyes without any discomfort. It’s easy to blend out as well, if you want more of a smoky-eye look, and I find that pencils like this one tend to last longer in my routine than twistable liners. I just replaced my old one during Amazon’s 2025 October Prime Day event, and I don’t anticipate having to replace it again until well into the fall season. — Jillian Tracy, associate editor

Youth to the People’s Superfood Facial Cleanser is my current go-to in my skin care routine. I love the pump dispenser, which makes it a breeze to use when I’m rushing in the morning. It’s gentle, and it’s even refillable, so you can keep using the same glass jar. With a mix of soothing antioxidants, this cleanser is basically like a green juice for my skin. — Tamara Kraus, senior lifestyle editor

This absorbs so well and is a really effective SPF for your face. My skin felt softer instantly, and after just two weeks of regular use I noticed my skin was plumper and fine lines around my eyes and mouth were less noticeable. And the smell is divine! — Rachel Quigley, managing editor

I’m not generally a foundation fan, but I have yet to find a product that makes my skin look as good as the viral Flawless Filter does. The coverage is sheer, but it manages to conceal any unevenness in my complexion and leaves me looking positively glowy. Though it can be used as a primer before your regular foundation, I always wear it on its own. — Chelsea Stone, editorial director

As someone who self-tans all year long, I love these tanning drops for my face. They have a little bit of a learning curve, since you can’t see right away where you’ve applied it, but I usually mix some drops into my evening moisturizer and wake up looking as if I spent a day outdoors. The tan usually lasts four or five days after washing my face both morning and night. Plus, since I only end up using a couple drops, the bottle lasts me a long time. — Ellen McAlpine, updates writer

I love to slather this all over my chest area, especially after a day in the sun. Even though I wear SPF 50 on my chest, I didn’t always, so I have horizontal lines from my sun-worshipping days! This definitely helps smooth them out and absorbs instantly. You can tell my skin loves to absorb this and hydrate that area. — Rachel Quigley, managing editor

I’m all for a multitasking beauty product, which is why I love this light setting spray that doubles as a sunscreen mist. I use it year-round, but it’s especially great for summertime. Spritzing it over my makeup makes it easy to freshen up and reapply sunscreen throughout the day. — Sophie Shaw, beauty and fashion editor

This cult-favorite “lipstickish” product is almost always in my purse. The deep-berry shade is universally flattering (I promise it goes on much lighter than it looks in the tube) and in fact it’s almost sheer, but it’s definitely buildable if you’re after more pigment. Best of all, it’s super moisturizing, and I’ve often found myself reaching for it instead of a tube of ChapStick. It’s a classic for a reason! — Chelsea Stone, editorial director

After using these every other day for two weeks, I really noticed the difference in the surface of my skin, so it quickly became part of my usual skin regimine. Unlike other exfoliators I’ve tried, these are really gentle on my sensitive skin, and I feel like my skin has become brighter and like I’ve been drinking gallons of water when I actually haven’t been. — Rachel Quigley, managing editor

I can normally get by just fine with drugstore body lotions, but this Youth to the People Body Butter was a luxe addition to my post-shower routine. Unlike some other formulas I’ve tried, this butter rubbed in easily on my skin and left behind a pretty, subtle glow that made my skin look hydrated and healthy. The yuzu and green tea scent is faint, but I enjoyed not having a strong lingering scent on my skin. I also appreciated that it absorbed instantly into my skin and didn’t leave my exposed limbs feeling greasy or slippery. After mine ran out, I switched to a different lotion and almost instantly missed this creamy formula. — Jillian Tracy, associate editor

This gentle exfoliating liquid uses salicylic acid to unclog pores, keep acne at bay and even out my skin tone, though it’s also great for combating redness and wrinkles. I use it after I wash my face and apply toner, and before any serums. Actives can be tricky, but I’ve never experienced irritation after use. — Chelsea Stone, editorial director

I’ve been loving this hair serum from Redken. It can be used on damp or dry hair, so it’s super easy to incorporate into my styling routine on wash days or in between. It adds softness and shine while protecting from damage and breakage. Best of all, it doesn’t weigh my hair down one bit, and I have stick-straight hair that can easily look stringy. Even applied on my dry hair, it absorbs easily. My favorite way to use it, though, is as an overnight treatment so I wake up with smooth, shiny hair. — Sophie Shaw, beauty and fashion editor

I have sensitive skin and can’t tolerate most vitamin C serums, so this is the perfect alternative for me to help with acne scarring and even out my skin tone. After seeing positive results in just a few short months, I’ll keep replenishing this luxe item (even though everything else in my routine is more budget-friendly). — Elena Matarazzo, associate deals editor

The price point on this is high, but believe me, it’s worth every penny and a little goes a long way. Though I wouldn’t usually spend this much on a cream, I was intrigued by the before-and-after pictures and ended up buying it when it went on sale. After using this product every day for a few weeks, I noticed that the skin on my neck was smoother and tighter. I have no idea how it works, but it works! — Rachel Quigley, managing editor

My favorite leave-in conditioner, this lightweight product from Color Wow comes in a continuous spray bottle, so you can be sure you’re getting even coverage. It’s dispensed as an ultrafine mist, which means my hair never feels greasy after use — just shiny, smooth and hydrated. — Chelsea Stone, editorial director

My skin loves Laneige, and anytime I feel like my skin barrier needs a little extra boost, I grab one of the brand’s sleeping masks. I use this hydrating mask year-round; it helps soothe redness in the summer and rehydrate my skin in the winter. I find that it has a slight cooling effect that helps to calm my skin when I’ve been frequently wearing makeup, but I’ll also reach for it on days when I’m working from home and feel that my skin could use more moisture. A little goes a long way with this cream, and it gives my sensitive skin the extra bit of pampering it craves without causing any new breakouts or spots. — Jillian Tracy, associate editor

For those looking to achieve the perfect cat-eye, this Stila liner is a go-to, not to mention our pick for best liquid eyeliner. I’ve been using it for over a decade and can attest that it lasts all day, no smudging or irritation. I particularly love the ultrafine microtip version for even more precision. — Chelsea Stone, editorial director

This Anastasia blush gives me the perfect flush, and I love how compact the packaging is. It’s easy to travel with and takes up little space in my (admittedly) cramped beauty drawer. Plus, the other end has a convenient brush for blending. The formula needs to be warmed up on your hand a little bit, but then it’s smooth and buildable on the skin. — Ellen McAlpine, updates writer

This K18 mask has become an integral part of my hair care routine ever since I started getting highlights. I use it around once a week, or just when my hair is starting to look a little frizzled, and it instantly leaves my strands looking and feeling healthier. The formula is highly concentrated, so you only need a pump or two to see results. I also like to follow it up with the brand’s hair oil once my hair is dry. — Chelsea Stone, editorial director

I’m a daily sunscreen user on my face, and EltaMD makes this light, nearly weightless sunscreen that doubles as a tinted foundation. I don’t leave home without it any time of the year. — Tobey Grumet Segal, former editor, reviews

Glitter eye shadow is not an everyday thing, but when the right occasion presents itself, I reach for Urban Decay’s offerings. I have both the Space Cowboy and Lithium shades from the Moondust line and find both to be perfectly eye-catching (read: not tacky) for those moments when extra sparkle is warranted. — Chelsea Stone, editorial director

I bought this cream at a 40% discount last year on Cyber Monday, and unfortunately, I’m hooked now. Fortunately, it often goes on sale, so I always have my eye out for deals so I can stock up. I use this cream every night, as it’s on the thicker side, but I wake up feeling super hydrated, and I noticed a reduction in my fine lines after using it for a month (hence why I’m hooked!). I always recommend this to my friends. — Rachel Quigley, managing editor

I love many of Caudalíe’s skin care products, but the Resveratrol-Lift moisturizers might be my all-time favorite. I’ve been using both the day and night creams for a little over six months, and my skin has never been better. I also love that I can buy refills and reuse the jar to waste less packaging. — Amina Lake Patel, home and gifts editor

Turns out frizzy hair types can have sleek blowouts too! I swear by this Color Wow spray for giving my hair a smooth, glossy coat that not even humidity can disrupt. It doubles as a heat protectant, nixing an extra step from my routine. During the summer, I use the brand’s extra-strength formula to really lock things in. — Jacqueline Saguin, deals editor

I’ve said it before and I’ll say it again: The Kiehl’s Ultra Facial Cream is the GOAT of my skin care routine, and I’ve been using it for over a decade. It’s the perfect gel-cream consistency for my combination skin, keeping me hydrated but not greasy. I know that even when I’m testing products with more intense active ingredients, I can always rely on this moisturizer to help my skin stay balanced. — Sophie Shaw, beauty and fashion editor

I get my naturally frizzy hair straightened with keratin about three times a year, and when I want it to be curly for a big event or just to switch things up, it’s really difficult to find something that holds the curl. But the Bio Ionic styler does the trick. Even after a few hours, my curls are still bouncy and frizz-free, and the styler is really easy to use. Salon-worthy curls in just 20 minutes. — Rachel Quigley, managing editor

I know this moisturizer is a major splurge, but hear me out: A couple of years ago, during a particularly dry and harsh winter, my ultrasensitive skin broke out in a nasty case of eczema. My face was red, peeling, swollen, splotchy and painful, and most moisturizers I tried seemed to make it worse. I bought this pricey cream in a moment of desperation, and it was the only thing that saved my skin. When I say it was the only relief I found, I mean it. Thanks to its colloidal oatmeal, an FDA-designated protectant for irritated skin, and Japanese indigo extract, I was back to normal in no time. — Chelsea Stone, editorial director

Listen, I know you’re not supposed to pick at your skin, but sometimes breakouts and, thus, picking happens, then you’re left to pick up the pieces. When the ghost of a blemish haunts my face, I turn to this dark-spot-correcting serum from Murad. It helps fade post-zit marks and assuage my guilt over the damage I’ve done to myself. — Chelsea Stone, editorial director

Recently, I was having a spell of super-dry skin, and this Laneige product really came in clutch. Hydrating and nonirritating, it was perfect for calming my sensitive skin. I also love that there’s a refillable option so I don’t have to buy a whole new bottle whenever I run out. — Jillian Tracy, associate editor

This is one of my favorite lip products of all time. It’s glossy without looking childish, and the color is vibrant. Unlike most lipsticks that can dry out your lips, this balm is moisturizing. The color Sense is perfect for daily wear because it gives that “your natural lips but better” look. — Lindsey Smith, newsletter editor

I’ve been using this Innisfree sunscreen for over a year, and it’s been a game changer for my dry skin. I like that it offers broad-spectrum protection, blends in easily and adds a bit of hydration. It wears really well under makeup, and sometimes I even mix it with a bit of concealer for a light-coverage look when I’m not putting on a full face. — Ellen McAlpine, updates writer

I use this aloe spray for absolutely everything. I spritz it on my face or on the back of my neck on hot days when I need to cool down; I spray it over my makeup for a dewy look; I even put some on my pillow for a calming effect as I’m trying to fall asleep. On the flip side, I spray it on clothes that need to be freshened up. I always have a bottle in my handbag, by my bed or at my desk in case I need a quick pick-me-up. — Rachel Quigley, managing editor

I’ve been using the It Cosmetics matte CC cream for a long time — probably almost five years. It’s pretty full coverage, but it’s easy to apply for lighter coverage too so that my freckles still show through. It’s worth noting that the brand recently revamped this product’s formula, but I haven’t noticed much difference. — Amina Lake Patel, home and gifts editor

The French-founded skin care brand makes some of my favorite no-frills formulas. As someone with dry, eczema-prone skin, I’m very selective with what I bring into my routine. However, my temperamental skin loves this product from La Roche-Posay when I double cleanse. It’s a gentle oil to foam that melts away makeup and dirt from the day, leaving my skin feeling clean without taking all the moisture with it. — Jacqueline Saguin, deals editor

I recently took a travel-size version of this to Europe, and it was a lifesaver. I have a lot of hair, and it can get pretty frizzy even if it’s not super humid outside. I love that the moringa oil tames hair without weighing it down like other anti-frizz serums I’ve tried. — Tamara Kraus, senior lifestyle editor 

I’ve tried countless hair straighteners over the years, and none of them work as well as the ghd Original Styler. I’ve had the same one for 10 years, and it still works as well as it did when it was brand new. It straightens my frizzy hair without damaging it and also gives it a slight curl or wave when I want to change it up. This is one of my holy-grail hair tools. — Rachel Quigley, managing editor

I can distinctly remember using this oil for the first time. It was a humid, rainy day, and I snuck into a Sephora to find a serum that could tame my frizzy ends. I was shocked at the immediate smoothing effect this had and the shine it added to my dead ends. To this day, this is the only product that eliminates flyaways and keeps things under control when I flat-iron my hair. The best part? A few drops is all you need. — Carolina Gazal, associate testing writer

I’ve been blessed with bushy brows, so they’re the focal point of my everyday look (though I didn’t always want to enhance this feature when thin brows were in). While I don’t need to fill my brows in by any means, I like to give them a little more definition with Urban Decay’s Big Bush Volumizing Gel. It’s waterproof, smudge-resistant and super buildable, so I can get the look I want, and it stays put even on the sweatiest summer days. — Tamara Kraus, senior lifestyle editor

New York City gets very humid in the summer, and my curly hair responds by ballooning out into a frizz-filled catastrophe. Desperate for a solution, I recently tried Living Proof’s new curl line, and I’ve found the definer to be totally adept at minimizing the frizz and adding shine and bounce without any crunchiness. The cream is great on its own, or sometimes I’ll pair it with a gel for some extra hold. — Chelsea Stone, editorial director

I’ve returned to this moisturizer time and again over the years. Its cream-gel formulation is super light and refreshing, especially in the summertime, and I feel like my skin literally drinks it up every time I put it on. If you’re looking for an oil-free, lightweight moisture boost, this one’s for you. — Chelsea Stone, editorial director

I used to rely on drugstore shampoo and conditioner, but when I started getting my hair cut by curl specialists about two years ago, they recommended switching to this shampoo-and-conditioner duo from Redken. I’ve been using both ever since, and they’ve made a noticeable difference in my hair. My curl pattern is more consistent, my hair is easier to detangle and my strands don’t feel dry or brittle anymore. — Amina Lake Patel, home and gifts editor

Whenever my hair is feeling extra dry and unruly, I reach for this deep-conditioning mask from Kérastase. After leaving it on for 10 minutes (or more if I’m not in a rush), my curly, color-treated hair ends up shinier, smoother and more manageable. Unfortunately, that efficacy isn’t cheap, so I think of it as a splurgy treat for my strands. — Chelsea Stone, editorial director