A new drinks company, Sollos Yerba Mate, co-founded by Barron Trump and several others, is gearing up for its debut with exciting flavors set to be introduced soon. This beverage company focuses on yerba mate, a caffeinated herbal tea, stylishly crafted for consumers seeking refreshing options.
President Donald Trump’s youngest son, alongside four other directors, has been named in the venture, which is slated for launch in May, as indicated by business registration documents from Florida and Delaware, reviewed by Newsweek in February.
On LinkedIn, Sollos Yerba Mate showcased a video of its drinks displayed on a surfboard, announcing: “Introducing our 12-pack: Pineapple + Coconut.”
Newsweek has reached out to Sollos Yerba Mate for further comments via LinkedIn.
Why It Matters
As the presidency continues, the business ventures of Donald Trump’s family members have drawn attention, raising concerns about possible political influence.
Norm Eisen, co-founder and executive chair of the Democracy Defenders Fund and a former ethics counsel, previously remarked that Barron Trump’s business “opens yet another potential avenue of seeking to influence the president through his family’s assorted business schemes.”
What To Know
Founded on December 3, 2025, in Delaware, Barron Trump’s Sollos Yerba Mate was later registered in Florida as a foreign profit corporation on January 12, 2026. This designation indicates it is incorporated in another state but authorized to conduct business in Florida.
Filings with the U.S. Securities and Exchange Commission revealed that the business reported $1 million in capital, raised via a private placement.
In addition to Barron Trump, a sophomore at New York University, the directors include Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein. SPI Agent Solutions, which specializes in corporate compliance and legal assistance, serves as the registered agent.
Though Newsweek could not confirm Gomez’s identity, Hall, a student at the University of Notre Dame, attended Palm Beach’s Oxbridge Academy with Barron Trump. Bernstein, also an Oxbridge Academy alumnus, is currently studying at Villanova University.
Castello works as a business analyst for McKinsey & Company, as indicated by his LinkedIn profile.
The business is registered at a $16-million, five-bedroom property in Palm Beach, Florida, near Donald Trump’s Mar-a-Lago Club. This location is owned by Jay Weitzman, a businessman and longtime Trump associate who has made contributions to the president and manages a parking enterprise with federal contracts.
There has been no indication of wrongdoing. Weitzman has stated he is not involved or invested in the business, explaining to Newsweek that his grandson Bernstein, a director at the company, resides with him, which is why the business is registered at his address.
Barron Trump has previously shown interest in entrepreneurship, having formed a real estate business in July 2024, which dissolved in November after Donald Trump secured the presidential election. He is also recognized as a co-founder of the cryptocurrency venture World Liberty Financial.
In pursuing his business endeavors, he is following his father’s path. Donald Trump has an extensive business background, including ownership of real estate, hotels, and golf clubs, primarily managed through the Trump Organization. Upon his second term in office in January 2025, he announced he would not be involved in managing the real estate company, hiring an external ethics adviser, lawyer William Burck, to mitigate potential conflicts of interest.
What People Are Saying
Sollos Yerba Mate recently stated on LinkedIn: “Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS, a beverage designed to complement life in the ‘Sunshine State.’
“‘SOL,’ meaning sun in Spanish, represents the sun rising and the beginning of the day. ‘LOS,’ spelled backwards from ‘Sol,’ signifies the sun setting and the conclusion of the day.
“Together, SOLLOS encapsulates the complete journey of the sun and embodies that ‘It Begins Where It Ends™.’
Key Takeaways
- Barron Trump and four others are directors of Sollos Yerba Mate, launching in May 2026.
- The company focuses on yerba mate, a popular caffeinated herbal drink.
- They have raised $1 million in capital through private placements.
- The business has drawn public interest due to the connections to Donald Trump.
- The brand highlights a South Florida lifestyle, connecting flavors to local culture.
FAQ
Who are the directors of Sollos Yerba Mate?
The directors include Barron Trump, Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein.
When is the launch date for Sollos Yerba Mate?
The business is set to launch in May 2026.
What flavors will be available at launch?
At launch, the company is introducing a 12-pack featuring Pineapple and Coconut flavors.
What is the significance of the company name?
The name ‘SOLLOS’ reflects both the rising and setting sun, representing a full day cycle.
What Happens Next
The company has confirmed its launch for May 2026, eagerly anticipating the release of its products into the market.
