Embrace the Tradition: The Cultural Significance of Hanbok

In recent times, the traditional Korean attire known as hanbok has garnered international attention, not just for its aesthetic appeal but also for its deep cultural significance. This article sheds light on an inspiring event that celebrated hanbok, highlighting ways to engage with and appreciate this cherished aspect of Korean heritage.

First Lady Kim Hea Kyung recently took on the role of honorary ambassador for hanbok, bringing to the forefront the garment’s significance as a vital component of Korean culture. During a Lunar New Year event held at the Jeongdong 1928 Art Center in Seoul, she expressed her passion for sharing the beauty of hanbok with the world. “Hanbok is a precious cultural heritage,” she emphasized, calling for collective effort to increase its global appreciation.

At the event, Kim donned a light green jeogori (the traditional jacket) paired with a darker green skirt, showcasing the elegance of hanbok. She was surrounded by a diverse group of attendees, including cultural heritage holders, experienced hanbok designers, and international influencers from countries such as Estonia, Lithuania, and France. The gathering served as a dynamic exchange of ideas and appreciation for traditional craftsmanship.

During the gathering, First Lady Kim received a plaque designating her as the honorary ambassador for hanbok, delivered by Jeong Soon-hoon, head of the Hanbok Globalization Foundation. With heartfelt sincerity, she stated her commitment to promoting the dignity and beauty of hanbok, noting the importance of wearing it proudly.

The Jeongdong 1928 Art Center itself is a remarkable venue, recognized as Seoul Monument No. 20 since 2002. Historically, it served as the headquarters for Salvation Army officials, but today, it operates as a vibrant cultural and artistic hub.

As part of the broader celebration, the First Lady participated in a traditional craft activity, creating a “lucky pollack” — a handcrafted wooden piece believed to ward off misfortune. This engaging event emphasizes the role of traditional arts and crafts in elevating cultural identity.

A notable event coinciding with her ambassadorial appointment was the hanbok fashion show at the Korea House’s opening for the 2026 Milan-Cortina Winter Olympics. Vice Culture Minister Kim discussed the initiatives to feature hanbok prominently at international events, fostering a cultural connection with the global community. This ambition reflects Korea’s desire for hanbok to become a symbol of K-culture on the world stage.

In conclusion, embracing and promoting traditional attire like hanbok can serve as a means of cultural exchange, fostering deeper connections and understanding between nations. Whether through participation in events, wearing hanbok during significant occasions, or engaging in related crafts, everyone can play a part in keeping this rich heritage alive. As we appreciate the artistry and history behind hanbok, we contribute to a much larger dialogue about cultural identity and pride.