Introduction
As the fitness landscape continues to evolve, new opportunities for brands and wholesalers are emerging. The 2026 Olympia Weekend is set to introduce the OB2B program, designed to bridge the gap between brands and qualified wholesale buyers. This initiative promises to enhance the event’s dynamic environment, focusing on meaningful connections and growth in the fitness industry.
A new business-to-business initiative will be launched at the 2026 Olympia Weekend, aimed at facilitating connections between brands and qualified wholesale buyers. Known as OB2B, this program underscores the Olympia’s ongoing commitment to provide growth opportunities for sponsors and exhibitors, extending well beyond the impressive 600,000 square-foot expo experience.
Eric Hillman, a leading figure in sports supplement distribution, will lead the OB2B initiative. “Collaborating with Jake Wood and Dan Solomon to introduce this program at the world’s premier fitness event is a tremendous opportunity for brands seeking to expand their reach and improve distribution,” says Hillman.
Mark your calendars: the Olympia Expo will take place at the Las Vegas Convention Center on September 25-26. This year, the iconic championship stage production will move to the Orleans Arena, accommodating a significant increase in attendees. The Palms will be the official host hotel for the event.
Additional information regarding the new OB2B program and details on buyer registration will be available soon. For inquiries, interested parties can reach out via email at contact@mrolympia.com.
Related Story: Olympia Main Stage Production Pivots to Arena in 2026
Conclusion
The introduction of the OB2B program at the 2026 Olympia Weekend marks a significant step forward in fostering connections within the fitness industry. By offering a dedicated space for brands and wholesale buyers to meet, this initiative not only enhances the expo experience but also opens doors for new partnerships and growth opportunities. Stay tuned for more information and prepare to make the most out of this exciting event!
