The Pack: Revolutionizing Group Fitness with Self-Defense

In the ever-evolving world of fitness, one concept is making waves by integrating strength training, conditioning, and self-defense techniques into a dynamic group workout. Founded in 2025 by Noah Neiman and Andy Stenzler, who are also co-founders of Rumble Boxing, along with star athletes Russell Wilson and Ciara, The Pack is set to redefine what group fitness can be. With plans for global expansion, this innovative fitness brand is ready to reach audiences beyond its current New York City home.

What Makes The Pack Unique?

The Pack offers a distinctive blend of workouts that focuses on strength and core building, cardiovascular conditioning, and striking-based self-defense, which they term “Street Defense.” Each class is led by trained instructors and is designed to be consistent across different locations, ensuring a familiar experience for participants no matter where they are.

Currently, The Pack operates a flagship studio in New York City’s vibrant Flatiron neighborhood, where its multifaceted approach to fitness has garnered attention and interest for future expansion.

The Franchising Opportunity

Recognizing the demand from independent operators and multi-unit franchise groups, The Pack is embarking on a franchising journey. What sets The Pack apart is its flexible business model. Instead of conforming to a standard studio size or layout, the brand has designed its program to work within various real estate formats. This adaptability allows The Pack to thrive in diverse markets, tapping into areas that have seen success in traditional group fitness while exploring new, untapped territories.

“Excitement is brewing as we challenge the norms of franchising,” says Stenzler. “Our program is designed to be flexible and to work well in various environments, paving the way for expansion.”

Support for Franchise Partners

Franchise partners can expect comprehensive support that includes access to standardized programming, instructor training and certification, operational systems, and brand guidelines. The founding team is directly overseeing the franchising process to ensure consistency as The Pack scales up.

While detailed information about specific franchise locations is still under wraps, plans for both domestic and international expansion are firmly in place.

Conclusion

The Pack stands at the forefront of a fitness revolution, merging traditional group workouts with essential self-defense techniques. As it expands beyond the borders of New York City, it offers a fresh perspective on fitness that both challenges conventional workouts and empowers individuals through self-defense. Whether you’re a fitness enthusiast or considering franchise opportunities, The Pack is a brand to watch in the coming years. Stay tuned for more exciting developments!