Exploring the New Wave of Foundations: A Closer Look at What’s Trending
In the ever-evolving world of beauty, new products promise to deliver the perfect look while keeping skin healthy and radiant. Recently, Estée Lauder and Giorgio Armani both launched revamped versions of their iconic foundations, signaling a renewed focus on skin-like finishes and wearability. This shift reflects a growing trend in cosmetic preferences, particularly among younger consumers who desire a natural glow rather than heavy coverage.
m.ph by Mary Phillips: A Fresh Approach to Foundation
Celebrity makeup artist Mary Phillips has entered the competitive foundation market with her brand, m.ph by Mary Phillips. After debuting a highly successful Underpainting Face Highlight & Contour Palette at Sephora, she aims to become a frontrunner in the foundation category with her newly launched Le Skin Weightless Serum Foundation.
This foundation, priced at $49 and available in 35 shades, is designed to enhance rather than mask your skin’s natural beauty. Phillips emphasizes that it offers medium, buildable coverage, enabling users to achieve their desired look without feeling overwhelmed by product. With added skin-care ingredients like 2% niacinamide, it aims to provide not just a beautiful finish but also benefits for your skin.
The Power of Underpainting
Phillips has made a name for herself with her unique makeup technique called underpainting. This approach involves layering products, such as contour and highlight, before applying foundation, ensuring that the skin’s structure remains evident. According to Phillips, models who tested her foundation reported that it felt light and breathable, reinforcing her commitment to delivering a product that doesn’t compromise comfort for coverage.
The Right Tools for the Job
To complement her foundation, Phillips has introduced The Foundation Brush ($48), tailored for an effortless application. The brush’s soft, rounded design allows for smooth blending of foundation and underpainting, ensuring a polished look without harsh lines.
Supporting Talent & Building Community
The success of m.ph is bolstered by Phillips’ extensive experience working with high-profile clients like Hailey Bieber and Kendall Jenner. She leverages her strong social media presence, boasting over 2.2 million followers on Instagram and 358,000 on TikTok, to promote her brand. By increasing outreach to influencers and generating engaging content, she’s tapping into a community that resonates with her vision.
Sephora, recognizing the value in artist-led brands, has committed to promoting m.ph alongside other makeup artist lines. The retailer’s support paves the way for emerging brands to thrive in an industry that increasingly celebrates artistic expression.
A Campaign with Flair
To amplify her brand’s reach, Phillips has launched an out-of-home advertising campaign in key cities like New York and Los Angeles. The visually striking campaign aims to evoke feelings of camaraderie and fun, reminiscent of the joy in getting ready with friends, further emphasizing the theme of natural beauty.
Conclusion: The Future of Foundations
As the beauty landscape continues to shift, the focus is clearly moving toward products that embrace and enhance the skin rather than mask it. With offerings like Phillips’ Le Skin foundation, consumers can expect a range that celebrates their natural beauty while providing the desired finish.
In the end, the goal remains straightforward: to achieve a fresh and hydrated complexion that serves as the perfect canvas for any makeup look. As beauty continually evolves, embracing the skin you’re in could very well be the trend that defines the future of foundations.
