Equifax has harnessed the power of cloud computing and artificial intelligence to drive innovation and enhance operational efficiency. During the earnings call on February 4, 2026, CEO Mark Begor detailed these advancements and their impact on the company.
“In 2025, 90% of our revenue was generated through the new Equifax Cloud, allowing us to pivot from building to leveraging cloud technology and ramping up our AI integration in new products,” Begor stated.
As highlighted in an earnings review released on the same day, nearly 90% of Equifax employees are now utilizing AI tools. With 1,900 software developers employing AI coding tools and more than 400 AI patents—including 40 new patents in 2025—the company has tripled the introduction of AI-driven products since 2023, reengineering workflows to enhance quality and reduce costs.
“In 2025, we launched all new models and scores powered by EFX.AI,” Begor noted. “These innovative AI models provide substantial improvements compared to traditional non-AI solutions, enabling us to offer our customers valuable and actionable insights.”
Innovation through EFX.AI significantly contributed to Equifax’s Vitality Index, which reached an unprecedented high in 2025. This index measures revenue from new products launched within the last three years and peaked at 15% in 2025, as stated in the report.
“Throughout last year, we effectively utilized our state-of-the-art cloud-native technology and EFX.AI to enhance operational efficiency via our internal AI for Equifax initiative. We anticipate this will yield cost savings and improvements in efficiency, speed, and accuracy for the company in 2026 and beyond,” Begor explained.
Advertisement: Scroll to Continue
Currently, AI is producing tangible benefits, including fewer service disruptions, increased innovation capacity, decreased human error, and enhanced software output, according to Begor.
As we begin 2026, Equifax is dedicated to improving its customer and consumer call centers through the integration of AI-assisted call processes, as stated by Begor.
Around 90% of Equifax’s revenue is derived from its proprietary data, which is uniquely accessible to the company through AI, as outlined in the earnings review. Begor emphasized that “our data is a vital asset for Equifax in this evolving AI landscape.”
“As AI technology evolves, we are confident in our ability to deliver more effective analytical solutions derived from our proprietary data at an accelerated pace, making these advanced solutions accessible to a wider customer base,” Begor concluded.
For comprehensive coverage on AI, subscribe to the daily AI Newsletter.
