Empowering Women in Sports: Ulta Beauty’s Initiative
In a remarkable move that merges the worlds of beauty and athletics, Ulta Beauty is stepping up its game to celebrate and uplift women in sports. Coinciding with National Girls and Women in Sports Day, Ulta has proudly launched its inaugural Ulta Beauty Roster—a groundbreaking collective of six talented female athletes. This initiative aims not just to promote beauty products but to inspire confidence amongst young women who excel in sports.
The Ulta Beauty Roster
Ulta’s Roster consists of an impressive lineup of women from diverse sports disciplines, each ready to share their journey and connect with fans. This year’s roster includes:
- Anna Leigh Walters: 18-year-old pickleball world champion
- Dearica Hamby: Forward for the Los Angeles Sparks
- Emma Navarro: Rising tennis star
- Madisen Skinner: Volleyball standout
- Midge Purce: Forward for Gotham FC
- Vanita Krouch: 44-year-old flag football world champion
Ulta aims to reconceptualize beauty in the context of sport, emphasizing that being “sweaty” or “aggressive” on the field can still reflect beauty and self-confidence. As Kelly Mahoney, Ulta’s Chief Marketing Officer, states, the initiative supports young beauty lovers to embrace their athletic side while still feeling beautiful.
Making a Difference with the Roster for Change Grant Program
One of the standout features of the Ulta Beauty Roster is the Roster for Change grant program. This program aims to provide financial assistance to local sports organizations that are in dire need of support for essentials like transportation, participation fees, equipment, and facility upgrades. Applications for the grants will open in late February at ubroster.com.
In addition to financial support, roster athletes will actively mentor local sports teams. Ulta champions the idea of professional athletes serving as role models in their communities, offering guidance that can inspire the next generation of female athletes.
Engaging the Community
Ulta Beauty’s initiative doesn’t stop at grants and mentorship. The roster athletes will conduct masterclasses, offering insights into what it takes to succeed at the professional level. These sessions aim to inspire local athletes and provide them with tools for personal and professional development.
Furthermore, Ulta is excited to announce that, for the second consecutive year, it will activate around the Super Bowl. This high-visibility event will feature pre-game activities at Levi’s Stadium, including glamour sessions that allow fans to engage with beauty while celebrating their sports passion.
Conclusion: Embrace Your Athletic Beauty
Ulta Beauty’s collaboration with athletes highlights an essential truth: sports and beauty are not mutually exclusive. Rather, they complement one another beautifully. By empowering young women to feel confident in their skins, whether they’re competing or simply living their everyday lives, Ulta is setting a powerful example. This initiative serves as a reminder that true beauty thrives on self-acceptance, individuality, and the courage to pursue one’s passions. So, whether you’re hitting the field or the gym, remember that you can be fierce and fabulous at the same time!
