Returning from a recent visit to my favorite city, Paris, I found myself captivated by the city’s unique charm—even under overcast skies. Whether it’s sipping on crisp champagne or enjoying fresh French bread slathered with rich butter, Paris delivers pure joy. A casual stroll through the cobbled streets of Montmartre reminds me of the effortless elegance that embodies the French aesthetic—a mix of glowing skin, flouncy hair, and that elusive confidence. This trip also revealed a rising trend: the signature French-girl lip, perfectly kissed and soft, yet strikingly sophisticated.
On my journey back on the Eurostar, I was delighted to sit across from a real-life French girl, or RLFG as I like to call her. As she opened her elegant tortoiseshell makeup case, my curiosity peaked. Her choice of lipstick? Merit! Known for its chic, minimalist style and adored by celebrities like Sarah Jessica Parker, Merit has become a staple in effortless beauty. Watching her apply the lipstick and seeing her lips turn a beautiful pink inspired me to order Merit’s Signature Lip Blush, priced at £24, as soon as I got home.

Unveiling Merit Signature Lip Blush
Merit is a brand renowned for its commitment to high-quality makeup, and its Signature Lip Blush is no exception. Priced at £25, it stands out with its matte finish that provides a soft, blurred effect while being non-drying. Its gel-like pigments offer a delicate layer of hydration, perfect for all-day wear. Available in eight shades, there’s something for everyone’s taste.

Explore: Merit Signature Lip Blush

What Merit says: ‘Lipstick you can live in.’
Beauty Director Rachael Martin notes: ‘The application is truly delightful; it feels playful. The formula is balmy and gel-like without being sticky. One swipe provides my lips with a lovely sheer color, which is buildable for those who desire extra impact. Surprisingly, even though it’s technically matte, it remains comfortable throughout the day.’
Pros
- Moisturizing formula
- Chic packaging
- Doubles as a blush
- Suitable for sensitive skin
Cons
- Only 8 shades available
- Bullet may be delicate; avoid rolling up too far
Final Thoughts
Rachael Martin, Beauty Director:
Seeing my Eurostar companion apply her lipstick was all the convincing I needed. I immediately ordered the shade ‘Archival’—a delightful mix of pink with a hint of mauve—perfect for any occasion. My first impression? The chic packaging and the satisfying weight when the lid snaps into place confirmed my expectations of luxury despite the £25 price tag.

After using this lipstick for a week, I’ve experienced the joy of application. I’ve enjoyed the playful process of swiping it without a lip liner, emulating the effortlessly chic vibe of French girls. Dabbing it with a fingertip for a softer look not only enhances fullness but also feels entirely manageable. While it requires reapplication after meals or drinks, it’s a modern and practical twist on everyday lipstick—just perfect for any occasion.
In conclusion, the Merit Signature Lip Blush is a chic addition to anyone’s makeup collection. With its versatile formula and effortless application, it embodies modern elegance. It’s not overly flashy; rather, it delivers just the right amount of sophistication. Très chic! Whether you’re heading to brunch or an evening out, this lipstick makes a statement.
Rachael Martin is Grazia’s Beauty director. Originally from Northern Ireland, she studied English Literature at Queen’s University Belfast, before moving to London to pursue a career in magazine journalism.