An Introduction to Zenoti’s AI-Powered Fitness Solutions
In the ever-evolving world of fitness, achieving operational efficiency is crucial for success. Enter Zenoti—a pioneer in the AI-powered growth space—now venturing into the fitness industry. By merging advanced technology with practical solutions, Zenoti offers gyms and fitness centers a way to enhance their operations and member engagement.
Transforming Fitness Operations with AI
SEATTLE, Feb. 3, 2026 /PRNewswire/ — Zenoti, renowned for its AI-powered growth platform in beauty and wellness, is now extending its innovative capabilities to the fitness realm. This expansion aims to empower gyms and fitness clubs to achieve smarter growth through intelligent automation, predictive insights, and personalized member experiences.
Having already revolutionized operations for more than 30,000 spas, salons, and medspas, Zenoti is set to unify key functionalities—marketing, membership management, payments, and operations—within a single AI-powered platform tailored for fitness businesses. Early adopters are already reaping the benefits, reporting a 34% reduction in member cancellations and improved collection rates.
“AI is the future, but previous platforms fell short,” stated Tom Muller, Owner of Elevate Fitness. “Zenoti is the first solution that effectively integrates AI into our business model.”
The Power of an AI-Driven Approach
The fitness industry has long grappled with a lack of cohesive tools, cumbersome processes, and declining member loyalty. Zenoti’s AI-Powered Growth Platform tackles these issues head-on. By analyzing billions of data points throughout its ecosystem, Zenoti helps fitness businesses automate decision-making, tailor member engagement, and predict outcomes to foster growth.
Built on a foundation that has already prompted $1 billion in revenue growth within the beauty and wellness sector, Zenoti Fitness helps operators convert leads more effectively, retain members, and identify new revenue streams.
Growing Interest from Fitness Centers
The buzz surrounding Zenoti’s impactful results is spreading quickly among fitness center owners, leading to increased inquiries from operators eager for modernization. Acknowledging this trend, Dheeraj Koneru, Co-Founder and Fitness General Manager at Zenoti, noted, “Our AI-Powered Growth Platform is built to scale across industries. Fitness businesses have observed how Zenoti has transformed beauty and medspa markets. They realize that the same AI-driven technology can revolutionize member management, operations, and revenue growth.”
Innovations in AI Transforming Business
With the recent launch of its AI Workforce, Zenoti is bringing a suite of tools designed to streamline operations in the fitness industry. Key components include the AI Lead Manager and AI Concierge (previously known as HyperConnect), both aimed at automating labor-intensive tasks.
The AI Lead Manager quickly engages new prospects, automatically qualifies leads, and ensures timely follow-ups to drive conversions, leaving no opportunity overlooked. Meanwhile, the AI Concierge supports front-desk tasks such as real-time scheduling and tailored member interactions, allowing staff to prioritize exceptional service.
“HyperConnect has changed the game for us,” adds Muller from Elevate Fitness. “We can now monitor calls, coach in real time, and use AI to manage routine questions, freeing our staff for more important tasks.”
These innovations signify a significant leap towards realizing Zenoti’s vision of an AI-enhanced workforce, reshaping how businesses operate and grow in the fitness industry.
About Zenoti
Zenoti is the leading AI-Powered Growth Platform transforming operations for barbershops, salons, spas, medspas, and gyms worldwide. With over 30,000 customers across 50 countries, Zenoti helps businesses streamline operations, deliver exceptional experiences, and accelerate growth through advanced AI features. The platform processes $7 billion in payments and bookings annually, contributing to $1 billion in incremental revenue for its customers.
The Future of Fitness Growth with Zenoti
Conclusion
As the fitness landscape continues to evolve, tools like Zenoti’s AI-Powered Growth Platform offer invaluable support to operators aiming to enhance efficiency, member retention, and revenue growth. Embracing such innovative solutions can lead businesses to successfully navigate the challenges of the industry and thrive in a competitive environment.
