As Nutrafol celebrates a decade in business, the brand is expanding its focus to cater specifically to men’s health, marking a new chapter in its growth strategy.
The Unilever-owned brand is introducing a new supplement designed for men over 50, representing its second men’s hair growth nutraceutical. This new product aims to address the unique biological changes that men encounter as they age, a strategy that has proven successful with Nutrafol’s range for women.
At a price of $88 for a 30-day supply, this supplement targets hair loss in Generation X and Baby Boomer men. While androgenetic alopecia is a common factor, aging and collagen depletion are also significant contributors to hair loss.
“Biological changes become more pronounced for men at 50, and we recognized this as a critical area where there was a lack of options,” stated Cindy Gustafson, the CEO of Nutrafol. “Men often believe that hair loss is inevitable due to aging, with few treatment choices available to them.”
The new Men 50+ supplement includes ingredients like saw palmetto, spermidine, Moldavian dragonhead, and tributyrin, which aim to enhance collagen renewal and overall cellular health. It will be accessible for purchase through Nutrafol’s website, ulta.com, and also on platforms like Amazon, where Nutrafol achieved the position of the second most popular beauty brand in 2025 according to Navigo Marketing, behind only CeraVe.
Though men represent about 20 percent of Nutrafol’s customer base, they exhibit a high level of loyalty; data indicates that men customers demonstrate a lifetime value that is 39 percent higher than that of their female counterparts.
Courtesy
Dr. Heather Woolery-Lloyd, Nutrafol’s chief medical officer, remarked that women are generally more proactive about hair health issues, often seeking professional advice as soon as they notice signs of thinning. In contrast, men may recognize changes but are less likely to consult a dermatologist.
A recent study conducted in 2025 found that 54 percent of men over 50 experience some degree of hair loss, while 50 percent prioritize maintaining their hair health.
“We see significant potential in the men’s market, and to prepare for our launch, we have ramped up our educational outreach,” Gustafson added.
Last fall, Nutrafol established a landmark partnership with Major League Baseball, becoming the league’s Official Hair Growth Partner. The brand is also noteworthy for being the first hair growth supplement to receive the National Sanitation Foundation’s Certified for Sport certification, a recognition typically associated with performance-driven products.
To further engage customers, Nutrafol launched the MyNutrafol app in December. This app allows users to track their progress and receive consultations with naturopathic doctors at no charge, further emphasizing the brand’s commitment to education.
“This approach, focusing on different life stages for men, has been in development for quite some time. In 2026, we will continue to explore ways to address the unique needs of both men and women,” Gustafson concluded.
### Conclusion
With its new Men 50+ Hair Growth Nutraceutical, Nutrafol is taking a significant step in recognizing the unique challenges that aging men face regarding hair health. This innovative approach addresses a market gap and offers practical solutions for those seeking to maintain their hair during this stage of life. As the brand continues to grow, it emphasizes the importance of education and proactive health management in tackling common concerns associated with aging.
