Christy Turlington Burns: A New Era for Lancôme
In an exciting announcement from Paris, supermodel and maternal health advocate Christy Turlington Burns has been appointed as Lancôme’s newest global ambassador. Known for her multifaceted career, Turlington Burns has long been selective in her partnerships, prioritizing meaningful collaborations over sheer volume.
A Timeless Partnership
In an exclusive interview, Turlington Burns expressed her admiration for Lancôme’s timeless elegance. “I’m very selective about the kinds of relationships and partnerships that I enter,” she shared. “Growing up, Lancôme represented a classic, aspirational brand for me as a young woman.” Now, at 57, she feels honored to be joining a remarkable group of women within the brand, including notable figures like Isabella Rosselini and Julia Roberts.
Science and Beauty
One of the aspects that drew Turlington Burns to Lancôme is its commitment to groundbreaking science and research. “Lancôme is about more than just beauty; it’s innovation meeting timelessness,” she explained. This blend of advanced technology with classic beauty resonates with her, reflecting a brand ethos she wholeheartedly embraces.
Simplifying Beauty Routines
For Turlington Burns, a straightforward approach to beauty is key. Her philosophy of “less is more” guides her selection of high-quality products that fit her practical lifestyle. “I’m a very practical, on-the-go person. I don’t spend a ton of time on myself,” she admitted. Hydration is particularly important to her, especially as she ages. She favors rich moisturizers like Lancôme’s Rénergie for its outstanding texture and hydrating properties. “I’m all about skin,” she said.
When it comes to imperfections, she opts for light, transparent products that blend seamlessly with her skin, allowing her natural beauty to shine through.
Photo by Hao Zeng/Courtesy of Lancôme
A Commitment to Impact
Lancôme’s decision to partner with Turlington Burns goes beyond her impressive resume as a supermodel. As Vania Lacascade, the global brand president, noted, “She embodies a beauty that moves forward — conscious, confident and deeply relevant to women today.”
Turlington Burns is also celebrated for her work with Every Mother Counts, a nonprofit she founded to address the challenges surrounding maternal health. “It’s a tough time for women and women’s health, so it’s important work that I feel very committed to,” she remarked. This commitment resonates with Lancôme’s mission to inspire and empower women.
Conclusion
As Christy Turlington Burns steps into this pivotal role with Lancôme, she symbolizes a blend of beauty, advocacy, and authenticity. Her forward-thinking approach to beauty aligns seamlessly with Lancôme’s values, promising to resonate with women of all ages. With upcoming product launches like the Rénergie Collagen Lift-Xtend Cream and Teint Idole Ultra Wear Foundation, Turlington Burns is not just redefining beauty; she is inspiring women to see themselves reflected in both her presence and the products they use.
