Gazoza: fizz, industry and everyday life
The carbonated beverage known as gazoza has played a vital role in the cultural fabric of Cyprus. Once a staple in village cafes, markets, and social gatherings, this fizzy drink was more than just a refreshing treat; it was a symbol of community and daily life.
Before the influx of international brands, Cyprus boasted a variety of locally produced soft drinks, or “aerated waters,” which significantly shaped social interactions, work life, and leisure activities on the island.
This largely unexamined chapter of Cypriot history is brought to light in the new book Gazoza: The History of Cyprus Soft Drinks by Roys Kassapis, an amateur historian and bibliophile. Kassapis meticulously documents the trajectory of the soft drink industry in Cyprus, illustrating its rise from modest beginnings to its eventual decline as globalization took hold.
“In my spare time outside of work, I delve into the lesser-known aspects of Cypriot history,” Kassapis shares.
For Kassapis, this journey goes beyond just soda. He aims to explore various neglected facets of Cypriot history, particularly those reflecting everyday life and local entrepreneurship.
At its zenith, locally-made sodas enjoyed widespread popularity, crossing economic and social divides.
“Sodas significantly influenced the daily life of Cypriots,” Kassapis explains. In the late 19th and early 20th centuries, these beverages were not just refreshing options; they became affordable luxuries enjoyed across different social strata.
From upscale hotels and restaurants to local taverns, cinemas, stadiums, fairs, schools, and coffee shops, Kassapis notes, “they were ubiquitous.”
Besides actual consumption, advertising also played a role in shaping public perception, with colorful posters becoming part of the urban landscape.
Amidst the vibrant branding, the soda industry also created avenues for livelihood across various layers of Cypriot society.
“Soda production was primarily driven by small business owners like coffee shops, confectioneries, and bars, allowing easy entry into the industry,” Kassapis explains.
For many, soda manufacturing was a practical solution for making ends meet, particularly during challenging economic periods. Former soldiers of the Cyprus Regiment returning from World War II also turned to soda production.
Simultaneously, larger enterprises began to establish themselves, led by individuals with formal education in scientific and technical fields. This development contributed to an expanded network of production and distribution across the island.
“The soda industry provided jobs and sustenance for many struggling families, while offering refreshing drinks to the wider public,” Kassapis notes.
Beyond the economic implications, it is the personal narratives interwoven into this history—filled with partnerships, rivalries, and everyday occurrences—that enrich the story.
During his research, Kassapis unearthed various accounts, including a collaboration between a Greek and a Turkish Cypriot to establish a soda business in Lefka in the 1930s.
Other anecdotes reveal the competitive spirit among soda makers who vied for ownership of bottles and crates and the tragic disappearances of soda makers during the turbulent events of 1974.
Amusingly, Kassapis recounts: “Many children used to retrieve marbles from soda bottles for play!” The marbles served as seals for the bottles.
However, chronologically documenting this history has not been straightforward, requiring meticulous assembly of fragmented narratives. “Linking specific soda brands with their producers has proven a time-consuming challenge,” Kassapis admits.
“Existing industrial records are scarce, as there is no tradition of preservation,” he explains, making it difficult for researchers to piece together historical narratives from the limited resources available.
The local soda industry began with humble roots in the early 20th century. “Prior to the 1930s, soda production often started as small enterprises or side ventures,” Kassapis states. “Some eventually evolved into sizeable factories dominating the Cypriot market by the 1950s and 60s.”
Yet this expansion was short-lived, as shifting consumer preferences and intensified competition presented significant challenges.
“Few of these businesses continued to exist in the face of globalization and pressure from imported brands,” Kassapis notes.
The landscape has transformed dramatically, and only a handful of local producers remain, with international firms now commanding the market.
The history of Cypriot soft drinks transcends mere products for Kassapis; it represents a way of life that is at risk of being lost.
“Capturing this history is vital, as memories fade and those who experienced them pass on,” he observes.
Consequently, the book serves not only as a historical account but also as a testament to the hidden significance of everyday customs and their deeper implications.
The book is available from Moufflon bookshop
Key Takeaways
- Gazoza played a significant role in the daily life of Cypriots before international brands dominated the market.
- Roys Kassapis’ book charts the rise and decline of Cyprus’ soft drink industry.
- Local sodas transcended social classes, becoming a widely consumed beverage.
- The soda industry created numerous job opportunities, especially for small business owners.
- Many engaging personal stories enrich the historical narrative, highlighting collaborations and rivalries.
- The book serves as a vital record of a unique aspect of Cypriot culture and its historical significance.
FAQ
What is Gazoza?
Gazoza is a traditional carbonated soft drink that holds cultural significance in Cyprus.
Who is Roys Kassapis?
Roys Kassapis is an amateur historian who researched the history of Cypriot soft drinks, culminating in his book.
Why is the history of soda in Cyprus important?
The history of soda in Cyprus reflects daily life and social interactions, highlighting a once-thriving local industry that is now diminishing.
Can I purchase the book?
Yes, the book is available for purchase at Moufflon bookshop.
