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Stakeholders Link Rise in NCDs to Excessive Consumption of Sugary Drinks

CAPPA and Advocates Call for Increased Tax on Sugar-Sweetened Beverages
The rising prevalence of Non-Communicable Diseases (NCDs) such as Type 2 Diabetes, hypertension, obesity, stroke, kidney disease, and cardiovascular complications has been attributed to the excessive consumption of Sugar-Sweetened Beverages (SSBs). Addressing this issue is essential for public health and safety.

<p>During the recent media presentation of the documentary, *Sweet Poison*, in Lagos, Akinbode Oluwafemi, Executive Director of Corporate Accountability and Public Participation Africa (CAPPA), emphasized the importance of revisiting the current tax of N10 per litre imposed on SSBs.</p>

<p>Oluwafemi explained that this tax was established when a 50-litre bottle of soda, which now retails for approximately N400, was only N100.</p>

<p>“Currently, in Nigeria, <a href="https://guardian.ng/news/cappa-urges-fg-to-raise-sugary-drinks-tax-to-n130-litre/">sugary drinks</a> are embedded in daily life across various settings such as homes, schools, markets, and offices. Their prevalence has been exacerbated by aggressive marketing strategies, sponsorships, and celebrity endorsements, contributing significantly to a growing public health crisis,” stated Oluwafemi.</p>

<p>Dr. Adeolu Adebiyi, Regional Senior Advisor for the Food Policy Programme in Africa at Global Health Advocacy Incubator (GHAI), noted the rising burden of cancer and other NCDs, prompting crucial inquiries regarding food choices. He highlighted that ‘sweet poison’ is often found in children's lunch boxes, which can symbolize status and lead to health issues.</p>

<p>Dr. Leslie Adogame, Executive Director of Sustainable Research and Action for Environmental Development, pointed to regulations in other nations as models for curbing fizzy drink consumption through effective government policies.</p>

<p>In light of the financial implications of managing NCDs, Sam Eferaro from the Nigerian Institute of Medical Research (NIMR) urged the government to reconsider its approach by subsidizing drugs for NCDs rather than taxing them, making treatments more accessible.</p>

<p>Dr. Goke Akinrogunde, Clinical Director at GTAK Health in Lagos, encouraged individuals to advocate for healthier lifestyles. He remarked that while sugar can act as a poison for some, it may also serve vital health functions, underscoring the importance of being aware of one's health status.</p>

<p>CAPPA believes that increasing taxes correlated with the retail price of sugary beverages, coupled with appropriate allocation of these funds for health promotion and nutrition initiatives, is crucial. “*Sweet Poison* plays a significant role in stimulating discourse around healthy food policies, food systems, youth health, environmental justice, and corporate accountability in Nigeria,” added Oluwafemi.</p>

<p>The screening of the documentary brought together medical professionals, individuals with lived experiences, journalists, and other stakeholders, fostering a broader discussion on the relationship between SSBs and NCDs.</p>

<h2>Key Takeaways</h2>
<ul>
    <li>The rise in Non-Communicable Diseases (NCDs) is linked to the consumption of Sugar-Sweetened Beverages (SSBs).</li>
    <li>Current tax on SSBs is considered insufficient and requires review.</li>
    <li>Marketing strategies have embedded sugary drinks in daily life throughout Nigeria.</li>
    <li>Subsidizing drugs for NCDs is recommended over taxing them.</li>
    <li>Awareness of health status is crucial to understanding individual health risks.</li>
    <li>Effective government policy can help regulate the consumption of fizzy drinks.</li>
</ul>

<h2>FAQ</h2>
<h3>What is CAPPA's stance on SSBs?</h3>
<p>CAPPA advocates for a higher tax on Sugar-Sweetened Beverages to promote public health.</p>

<h3>Why is there concern over SSB consumption?</h3>
<p>The consumption of SSBs is linked to an increase in various medical conditions such as obesity and diabetes.</p>

<h3>How does advertising influence SSB consumption?</h3>
<p>Aggressive marketing tactics normalize the consumption of sugary beverages, making them a common choice in everyday life.</p>

<h3>What are the health implications of sugary drinks?</h3>
<p>Excessive intake of sugary drinks is associated with increased risks of Non-Communicable Diseases (NCDs).</p>

<p>Initiatives like the documentary *Sweet Poison* are vital for continuing the dialogue surrounding diet, health, and responsible consumption in Nigeria.</p>
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