Categories AI

Take-Two Stock Hits Lowest Point Since GTA 6 Delay Following Project Genie Launch

How Google’s New AI Tool Works

Google’s innovative tool, powered by Gemini, opens up exciting possibilities for users to craft 2D or 3D interactive environments. By simply typing text prompts or uploading images, users can create fully simulated worlds where characters run, jump, and interact with various objects, all governed by a robust physics model.

At this stage, the visuals are rendered at a frame rate of 24 fps and a maximum resolution of 720p. Nonetheless, for stockholders of Take-Two, Project Genie hints at a promising future. Developers from Rockstar Games utilize a proprietary game engine to recreate Vice City, and potential buyers concerned about further delays in GTA 6 have come to understand the complexity of this development process.

Will Genie Immediately Impact Game Development?

Google’s generative AI tool has the potential to expedite world-building processes within game studios. Many companies, lacking the extensive resources of Rockstar Games, are eager to release competitive titles more swiftly. However, in its early form, Genie produces outputs that resemble technological demonstrations rather than complete games.

Critics argue that Genie cannot replace the creativity and skill of writers and artists. Take-Two Interactive’s CEO, Strauss Zelnick, echoed similar sentiments, suggesting that while such tools can enhance developer efficiency, they should not be viewed as an excuse for reducing workforce.

Publishers like Ubisoft and EA are more willing to embrace generative AI. Currently, its application in AAA games is mostly limited to generating background assets or artwork for marketplaces. While it seems inevitable that fewer people will play roles in game development, the consensus is that investors may be overestimating the immediate impacts of Google’s technology, even in the coming years.

### Conclusion
As Google’s Project Genie begins to unfold, its impact on game development promises to spark both excitement and skepticism. While it holds potential for enhancing efficiency, the fundamental artistry of storytelling and design remains irreplaceable, highlighting the need for a balanced approach in harnessing technology in creative fields.

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