January 29, 2026
ORLANDO, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ — Track Shack Events, a prominent player in the active lifestyle event sector, has partnered with Suncoast Credit Union as its exclusive financial services sponsor. This collaboration highlights Suncoast’s increasing commitment to the Central Florida community. The partnership was officially unveiled on January 17 during the Park Avenue 5K, the first Track Shack event to prominently feature Suncoast’s involvement.
This partnership reflects a mutual dedication to community health and financial wellness. “Our collaboration aims to enhance both physical health and financial stability for the residents of Orlando and Central Florida,” said Alisha Martin, Suncoast’s Vice President of Business Development. “It’s part of our broader commitment to invest in the communities we serve.”
Suncoast Credit Union has been expanding its footprint in Central Florida since 2023, opening four branches in the Orlando area. Their focus is to meet local financial needs by offering accessible products and services, including bilingual support and a wide array of banking solutions. Additionally, through this partnership, Suncoast will actively engage with Track Shack participants throughout the year, providing financial literacy programs.
“For almost 50 years, Track Shack has maintained that investing in people leads to a stronger community,” said Jon Hughes, co-owner of Track Shack. “Suncoast shares this philosophy, and we are thrilled to welcome them as our exclusive financial sponsor. Together, we will enhance our events and educational outreach through financial literacy initiatives that support Central Florida during and beyond race day.”
The two-year sponsorship includes naming rights to the Lake Eola 5K, now known as the Suncoast Credit Union Lake Eola 5K, scheduled for December 6, 2026, as part of the 50th Annual OUC Orlando Half Marathon Weekend. Suncoast will also serve as a Presenting Sponsor for the AdventHealth Corporate 5K Team Captain’s Party and as an Official Sponsor of the Track Shack Running Series, supporting the PR Bell that recognizes runners’ personal bests throughout the season.
For more details about Track Shack and its events, visit TrackShack.com. Stay connected on Facebook @TrackShackRun, Instagram @orlandotrackshack, or on LinkedIn at Track Shack Events.
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About the Track Shack Family of Companies
Established in 1977, Track Shack of Orlando began as a small retail store specializing in running shoes and apparel. Owners Jon and Betsy Hughes were recognized as Florida’s Retailer of the Year in 2015. They also manage Track Shack Events, a reputable sports marketing firm known for organizing active lifestyle events. With a professional team, Track Shack Events has earned accolades as one of the leading sports marketing organizations in America, notably co-producing the 2024 U.S. Olympic Team Trials Marathon in Orlando. Their mission is to ensure that each event contributes positively to the whole community, benefiting runners, sponsors, and charities alike. For more information, visit TrackShack.com.
About Suncoast Credit Union
Suncoast Credit Union stands as the largest credit union in Florida and the eighth largest in the U.S. with over 1.3 million members and $19.2 billion in assets. Founded in 1934, it originally served teachers in Hillsborough County. Today, it operates 80 branches across Florida, welcoming anyone who lives, works, or studies in its service area. Committed to community betterment, the Suncoast Credit Union Foundation has contributed over $55 million since its inception in 1990 to support children’s health, education, and emotional well-being. For further details, visit suncoast.com or follow us on social media: Facebook, LinkedIn, Twitter, and Instagram
Contact:
Michele Plant Kroupa
Michele Plant Communications
mplant427@outlook.com, 407-592-6667
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### Introduction
Fitness isn’t just about physical health; it’s also about financial well-being. The recent collaboration between Track Shack Events and Suncoast Credit Union is a prime example of how a community-focused partnership can enhance both aspects, empowering residents to live more active and financially stable lives.
### Conclusion
By prioritizing physical activity and financial education, individuals can foster a more holistic approach to their health. Initiatives like the partnership between Track Shack and Suncoast Credit Union not only promote active lifestyles but also contribute to financial literacy—essential components for thriving in today’s world. Staying engaged in community programs can greatly benefit personal and communal well-being.
