Recently, Bing has been experimenting with a new feature in Bing Webmaster Tools called the AI Performance report. This tool is designed to help users track the number of citations their websites receive from Microsoft Copilot and its partners. However, it’s important to note that while this report provides insights into citations—essentially impressions—it does not include any data about clicks originating from these Bing AI experiences.
Although Microsoft hasn’t formally announced this feature, it is currently in beta testing with a select group of trusted testers.
The AI Performance report offers various metrics, such as daily citation counts and the number of pages from your website that garnered those citations. It also includes “grounding queries,” which are not full search queries but provide insight into the original intent of the search. Users can see whether queries are navigational, informational, or fall into another category. Furthermore, the report details which specific pages received the citations.
Once again, it is crucial to emphasize that the report does not provide click data.
The report includes the following data points:
- Citations
- Cited Pages
- Grounding Queries
- Intent
While I can’t share a screenshot, the data presented is valuable; adding click data would greatly enhance its utility.
No clicks or CTR data:
“You can see how many times Copilot cited your website and across how many pages. It does not show you how many people clicked from those citations on Copilot to your site.”“It does also let you see the data listed by “grounding queries” and “pages.”… https://t.co/NfOnxCWKQZ
— Glenn Gabe (@glenngabe) January 27, 2026
Fabrice Canel from Microsoft Bing also chimed in on X:
That’s a lot of tools shown in this image! Quality > Quantity. 💡 Remember when Bing Webmaster Tools had 73 tools? Now we thrive with just 15. Whether it’s SEO or GEO, success comes from precision, not volume. Less is more for SEO and GEO. Just the essentials, done right.
— Fabrice Canel (@facan) January 28, 2026
For further discussion, check out the conversation on X.
In summary, the AI Performance report offers intriguing insights into how your website is being cited by Microsoft Copilot, despite the absence of click data. It highlights essential metrics such as the number of citations and grounding queries, which are beneficial for understanding online presence and influence. Keeping track of these metrics can aid in fine-tuning your SEO strategy as Bing continues to evolve its tools.
