Lucid will enter the French market with local operational support from Emil Frey France. This partnership allows Lucid to maintain direct control over its brand, commercial strategy, and customer experience, while Emil Frey assists with various local services. Lucid will manage imports independently, benefiting from Emil Frey’s operational services across multiple functions.
The launch will showcase the Lucid Air sedan and Gravity SUV, making their debut at the Paris Motor Show in October 2026. This marks the brand’s first direct engagement with French customers, representing a significant step in Lucid’s European growth strategy. The Paris Motor Show will take place from October 12 to 18, 2026, at Porte de Versailles, serving as a platform for Lucid’s official market introduction in France.
For more information, you can visit Lucid’s official page.
