11 Menswear Brands Mastering Modern Classics

Modern menswear classics are versatile pieces that evoke a timeless appeal, appearing as if they have always been part of a gentleman’s wardrobe. Think of the khaki overshirt that pairs effortlessly with various outfits, the chinos perfect for any office setting, and the minimalist white sneakers that have remained loyal companions for weekend outings. While these items might not have the longstanding tradition of a tailored three-piece suit, they are definitely more established than fleeting style fads.

These key items serve as the backbone of a well-curated wardrobe, and certain brands excel in crafting them. Here’s a selection of our favorite brands, ranging from esteemed British names to contemporary Scandinavian labels.

Drake’s

Drake’s, a name synonymous with menswear in London, began with ties and has blossomed into a distinctive clothing brand. Imagine a blend of Ivy League style mixed with Savile Row sophistication and a dash of sprezzatura.

From soft tailoring to collegiate baseball caps, rugby shirts, crisp Oxfords, and Shetland knits, each item is thoughtfully crafted to create an effortless style. The aesthetic is reminiscent of a Ralph Lauren collaboration birthed in London, featuring a tightly curated collection.

Relaxed yet mature, playful yet refined.

Discover more at Drake’s

A.P.C.

A.P.C. is lauded for its focus on minimalism and sleek silhouettes. It’s recognized as a premium label for wardrobe essentials and has become a go-to for enthusiasts of raw denim.

The brand maintains a consistent fit, staying trim despite fluctuating trends, and relies on a muted color palette. Few names align with modern classics as seamlessly as this Parisian label.

Discover more at Farfetch

NN07

Emerging as a notable force in men’s fashion, Copenhagen’s NN07 impresses with its well-crafted essentials. Their collections showcase simple yet effective designs, featuring soft tailoring, practical outerwear, and cozy knitwear—essentials reimagined for the modern lifestyle.

With an emphasis on easy layering and chic comfort, NN07 offers pieces that you can wear effortlessly while ensuring you always look polished.

Explore more at MR PORTER

Norse Projects

Norse Projects is a brand that has paved the way in the realm of modern essentials. Celebrating its third decade, it marries minimalistic design with influences from skate culture and streetwear.

The brand’s evolution is evident; playful graphic tees and oversized hoodies have transitioned to refined techwear and classic outerwear redefined for contemporary tastes. When looking for staples that pair seamlessly into a capsule wardrobe, Norse is a brand to consider.

Find your pieces at END.

Percival

Percival is all about reinterpreting the classics with a distinct London flair. They focus on essential items such as overshirts, knit polos, and tailored trousers, often featuring subtle touches like embroidered designs and unique fabric blends.

This brand masterfully balances fun with functionality, crafting pieces suitable for meeting your partner’s parents over lunch and hitting the pub later on.

Find your style at Percival

Wax London

Wax London embodies classic menswear with a playful contemporary twist. Their flagship piece, the Whiting overshirt, is a chunky woven hybrid that captures their distinctive style.

Beyond overshirts, expect colorful crochet tops, relaxed-fitting trousers, subtle logo caps, and striking knitwear. Perfect for those seeking a lighter approach to traditional menswear.

Shop at Wax London

Oliver Spencer

Renowned for its approach to soft tailoring, Oliver Spencer reinvents traditional suits to be more relaxed and easygoing. The designs promote effortless style, making them suitable for casual and formal settings alike.

These are pieces intended for everyday wear, offering comfort without sacrificing elegance.

Explore Oliver Spencer at MR PORTER

Beams Plus

Beams Plus merges heritage styles with a vibrant, contemporary twist. Drawing on influences from Ivy League and outdoor aesthetics, the brand plays with proportions to create relaxed yet tailored looks suitable for a variety of occasions.

With high-quality fabrics and thoughtful design, Beams Plus ensures each piece feels authentic while remaining easy to wear.

Shop at Farfetch

OrSlow

Drawing from workwear, military influences, and mid-century sports fashion, OrSlow is a Japanese brand committed to longevity and quality. Their approach emphasizes creating pieces that age gracefully rather than deteriorating with time.

This ethos extends to the use of premium fabrics and local craftsmanship, along with modern-classic silhouettes that remain timeless. Look for items like Japanese selvedge jeans, fatigue pants, and field jackets, all showcasing meticulous attention to detail.

Discover OrSlow at MR PORTER

Folk