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Louis Vuitton Unveils New Fragrance Collection

Louis Vuitton, founded in 1854, epitomizes the pinnacle of luxury. The brand initially started with the creation of bespoke travel trunks, and today it remains a dominant force in both fashion and beauty—yes, beauty as well! Louis Vuitton’s signature fragrances have long been favored by beauty editors, and its recently launched makeup collection has further enhanced its status.

This year marks a special occasion for the brand: the 130th anniversary of the iconic Monogram, a design featuring the signature LV initials and floral motifs created by Louis Vuitton’s son, Georges Vuitton, in 1896. To celebrate its rich history, the brand has unveiled a limited-edition fragrance collection named Monogrom Origine, which features three beloved scents along with two elegant fragrance cases priced at $905 each. Keep reading for all the exciting details.

Louis Vuitton limited-edition fragrance collection

(Image credit: Louis Vuitton)

The Monogrom Origine fragrance collection introduces a fresh interpretation of three signature scents: Imagination, Attrape-Rêves, and eLVes. While the fragrances themselves remain unchanged, the packaging has received a stylish makeover.

Each fragrance is offered in a collectible, limited-edition bottle that features the original archival Monogram in a refreshing new tone. Imagination dons the “Lin” shade, Attrape-Rêves is adorned in “Rose Ruban,” and eLVes showcases the “Bleu Courrier” hue.

You’ll also find two new travel cases created specifically for this collection. Priced at $905 each, customers can choose between a blue or pink case. As mentioned, Louis Vuitton exemplifies luxury.

The Fragrances

The Carrying Cases