PopUp Bagels: Now in Westfield, NJ
Overview:
PopUp Bagels, a viral hot-bagel chain known for its “grip, rip and dip” concept, has expanded to New Jersey. The new Westfield location is kosher-certified, but customers need to be aware of the limitations of this certification.
What is PopUp Bagels?
PopUp Bagels operates differently than typical bagel shops. Customers can’t order sliced bagels or custom sandwiches. Instead, bagels are sold whole in batches of three, served hot, featuring five varieties: plain, salt, sesame, poppy seed, and everything.
- Founder: Adam Goldberg, originally from New Jersey, started the concept in Connecticut and has rapidly expanded it across the U.S.
The Limited Hechsher: What’s Covered?
The kosher certification is limited:
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Certified Items:
- Bagels (pareve, non-Pas Yisroel)
- Plain and scallion cream cheese (regular dairy, non cholov yisroel)
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Not Certified:
- All other flavored cream cheeses and schmears (e.g., tiramisu, apple pie).
Customers should refer to the in-store information to avoid mistakes.
Important Considerations for Kosher Customers
- Stick to Certified Items: Enjoy the bagels solely with the plain or scallion cream cheese.
- Lox: Packaged lox with an OU symbol is allowed.
- Dairy Preferences: The cream cheeses are regular dairy and not cholov yisroel.
- Pesach: Not suitable for Passover use; available post-Pesach.
- Limited Certification: Products must be verified for kosher status.
Location Information
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Address:
220 South Ave W, Westfield, NJ 07090 -
Phone:
855-747-6347 -
Certification Authority:
National Kosher Supervision, with Rabbi Aaron D. Mehlman as Executive Rabbinical Director.
For those seeking more kosher dining options, check out the KosherNearMe app.
